Posted on Leave a comment

PFMA goes behind the scenes of the pet food industry

pet food industryThe Pet Food Manufacturers’ Association (PFMA) is celebrating a successful seminar. ‘Pet Food Exposed; Behind the Scenes of the Pet Food Industry’ was held on 23 September at the 21st Congress of the European Society of Veterinary and Comparative Nutrition (ESVCN), in Cirencester.

Over 70 veterinary professionals and animal nutrition experts, attended the event which featured five presentations, by members of the PFMA and the European Pet Food Industry (FEDIAF).

Topics included:

  • the nutritional needs of senior pets
  • new industry guidelines for manufacturing raw pet food
  • an overview of feedingstuffs for particular nutritional purposes, otherwise known as ‘PARNUTS’
  • the work to standardise the predictive equations to determine energy density in pet food

Andrew Miller, chairman of the PFMA Veterinary & Nutrition Group, chaired the event, and the lively Q&A session afterwards, which highlighted the breadth of PFMA and FEDIAF’s work.

Sarah Hormozi, PFMA science and education manager explained: “This special event gave us the opportunity to explain how the industry operates and contributes to the science behind pet nutrition.

“Our members produce complete and complementary pet food, in various formats such as dry, wet and raw products. All of these products are subject to the same strict legislation and made in line with industry guidelines. Production of prepared pet food benefits from a growing body of research and scientific evidence and the ESVCN Congress is a great example of this.”

Posted on Leave a comment

SureFlap launches new microchip reader

SureSense Microchip Reader

SureFlap® has launched a handy, pocket-sized microchip reader – the SureSenseä Microchip Reader.

The affordable new reader is compatible with all ISO 15-digit (FDX-B) identification microchips and is ideal for use by veterinary and pet care professionals.

It is lightweight and ergonomically designed,fits easily into the hand and is easy to operate with just the push of a button.

Its small size also ensures that it is not as intimidating for pets.

The reader features an integrated LCD screen that displays microchip numbers in a large, easy-to-read format and it also reports the temperature of temperature-sensing microchips, if they are present.

“The SureSense Microchip Reader was developed following feedback from veterinary and shelter staff that they often had to share microchip readers,” comments Dr Nick Hill, managing director of SureFlap.

“The reader is our first professional product, developed exclusively for veterinary professionals, shelters, breeders and pet care professionals.

“Its affordability and size will ensure that it is possible to have multiple readers in each veterinary practice and shelter.”

For further information, please contact your wholesaler